American Beer Month Promotional Aids

Build Sales and Profits with Free American Beer Month Posters & Stickers

Brewers/Industry May 10, 2005
Written by Brewers Association

Boulder, COLORADO -

Beer wholesalers and retailers can build sales of American beers in July by promoting American Beer Month using colorful posters and stickers available at no charge from the Brewers Association.

“Brewers want to help all retailers profit from the sale of American beers during July,” said Ray Daniels, director of Craft Beer Marketing for the Brewers Association. “These colorful promotional materials draw attention in both on- and off-premise retail settings.”

Today, the majority of American beer brands are high-value craft beers that help retailers grow sales and profits, according to Daniels. “Sales of craft beers were up 7 percent in 2004 and they have started strong this year as well,” he said. “Best of all, this segment of the market is growing faster than either wine or spirits.”

The 11 x 17-inch posters and 2-inch diameter stickers display the American Beer Month logo in a red, white and blue motif that encourages beer drinkers to “Discover the Flavors of Independence.” Copies of these items can be ordered at the Brewers Association website at www.beertown.org/signup.html.

Based in Boulder, Colo., U.S.A., the Brewers Association (BA) is a not-for-profit trade and educational association for craft brewers. The Brewers Association was established in 2005 by a merger of the Association of Brewers and the Brewers’ Association of America. Visit the website: www.beertown.org to learn more. The Brewers Association has an additional membership division of 8,000+ homebrewers: American Homebrewers Association.

The association’s activities include events and publishing: World Beer Cup®; Great American Beer Festival®; NBWA/BREWERS Joint Legislative Conference, Craft Brewers Conference and BrewExpo America®; National Homebrewers Conference; National Homebrew Competition; American Beer Month (July); Zymurgy magazine; The New Brewer magazine; and books on beer and brewing.

................................................................

Comments

No comments added yet

You must be logged in to post comments

................................................................

Anyone can submit an article to RateBeer. Send your edited, HTML formatted article to our Editor-In-Chief.

about us
About RateBeer
FAQ
Contact/Feedback
New Beers

add
Advanced Search
Add A Beer
Add A Brewer
Add A Place
Events

membership
Log In
Edit Personal Info
Buy Premium Membership
Your Messages

the best
RateBeer Best
100 Beer Club
The Top 50