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o what are the thought about this down under? Anyone tried it yet?
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That url is not always available. Can you give us a hint?
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Here’s another link. (AUD$60 is about US$55 and €35 at the moment).
It seems like it’s very hard to come by (I haven’t bothered) - the $60 price tag seems to be because they are giving half of it away to long-term customers (i.e. retailers).
Anyway it sounds like it’s OK. Not very good, but decent. About what you’d expect I suppose - it’s produced at the Matilda Bay Garage Brewery, which can turn out some good (and some sour) beers when it wants.
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Strange. For me it works.
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Do you think this is a good new thing. Creating such expensive beers to give beer a more classy image? I know it’s been done before, in the US and in Europe. In Denmark large bottles of craft beer are next to the wine bottles at almost the same price. This works over there. But $60/€35?
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My gut tells me that €20 is near my limit. Over that I’ll have to buy into a mental mystique of some sort. 5000 bottles, and one is in Buckingham Palace? €35? Not likely at first thought. It would definitely be an impulse buy. There are so many excellent ales untried that are in the €7 to €15 price range.
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I had some the other week- Very,very good beer. Not exceptional by any means but still very, very good. Is it worth the price? Probably not on the value of the beer alone but the packaging is a sight to behold. I then bought (first try was a freebie)a few bottles for myself so I guess in the end I thought it was worth it.
It is an interesting beast- kinda like a doppelbock/biere de garde fussion with a hop schedule thats more aggressive.
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Well, like everywhere else the big boys are a bit behind the game here. Redoak has had ridiculously expensive beers (AUD$50 for 250mL bottles of Special Reserve) for a couple of years now. Obviously the fact that it’s a Fosters product brings it to a much larger audience though.
And Deus costs $50 here and people seem to buy it (I still haven’t figured out why). So it isn’t exactly new ground for the Australian market.
I wonder if Fosters is trying to effectively create a beer equivalent of Penfolds Grange. The amount of publicity the annual release of Grange gets for Penfolds is ridiculous. This in turn bolsters the cheaper (read: crappier) Penfolds/Crown brands.
Personally, it doesn’t bother me much. It gets people thinking that beer can be on the same level as wine as a quality drink, but I don’t think the market will bear even small amounts of $60 beer. We’re a long way off being like Denmark or Italy.
Actually, I wonder what proportion of the release has actually been sold through retail. Lots of similar beers have sat for years on bottle shop shelves - you can still find Hahn Special Vintage 2000 - but obviously this is branded a little better, so it might appeal to the corporate gift market or something.
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