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Will Craft Beer Price Itself Out Of Existence?


read 1482 times | 50 replies | posted 11/5/2009 12:37:20 PM
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kp 8399:11
Originally posted by CaptainCougar
Recently I’m starting to revert back because I think too many breweries and importers are charging too much for lackluster products.

As you know, even before you left town I was unwilling to buy anything that was over $20. My ceiling has kept shrinking, and for Italian beers it is much lower.
11/5/2009 6:00:50 PM

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NYHarvey 2154:124
I’m kind of walking in both worlds, but I am still very much into drinking new beers whenever I can. The thing that makes me more inclined to pay a premium for a beer is that we have a very active local tasting group that meets up nearly every week. A good showing has upwards of 10 guys and a sparse one will still have 5 or 6.

With a tasting group my beer dollar, variety wise, goes way further. If I bring a bottle of beer, rather I paid $2 or $30 for that beer, I get to try upwards of ten different beers on a good turnout night, for my one beer contribution. Granted each guy is only drinking a set portion, but you get a lot of variety for the buck.

The real problem is that most of the time each guy brings 3-5 beers and we can’t get to them all.
11/5/2009 6:41:18 PM

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CBA 0:0
Originally posted by BrianDorry55

Jobs are up...



Uh, no:

In the US:
The nation’s unemployment rate rose above 10% for the first time since 1983 in October, a much worse jump than expected as employers continued to trim jobs from payrolls. This was the 22nd straight month of job losses.

In Canada:
Canada’s economy shed more than 43,000 jobs last month in a clear indication that the struggling economy is still feeling the aftershock of the deep recession that erupted a year ago.

That being said, I still think the majority of craft beer falls into the "affordable luxury" category, and people will continue to purchase these (all but perhaps the most costly of them) as they maybe view it as treating themselves.
11/6/2009 10:20:01 AM

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GodOfThunder 864:11
Originally posted by Retorp
I’m kind of walking in both worlds, but I am still very much into drinking new beers whenever I can. The thing that makes me more inclined to pay a premium for a beer is that we have a very active local tasting group that meets up nearly every week. A good showing has upwards of 10 guys and a sparse one will still have 5 or 6.

With a tasting group my beer dollar, variety wise, goes way further. If I bring a bottle of beer, rather I paid $2 or $30 for that beer, I get to try upwards of ten different beers on a good turnout night, for my one beer contribution. Granted each guy is only drinking a set portion, but you get a lot of variety for the buck.

The real problem is that most of the time each guy brings 3-5 beers and we can’t get to them all.


I think you need to drop the price of all of your 750s to $5 each for your operation to survive. nyat nyat!
11/6/2009 10:50:01 AM

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tekhna 106:2 I’ve begun purchasing less and less, and homebrewing more. I’d probably buy more at 6-7 a sixer than the current 9-10 for a lot of stuff. 11/6/2009 11:12:35 AM

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absolutesites 2:0
Originally posted by tekhna
I’ve begun purchasing less and less, and homebrewing more. I’d probably buy more at 6-7 a sixer than the current 9-10 for a lot of stuff.


I don’t mind paying $10 a sixer.

The PROBLEM, in my mind, is paying $20 - $30 for a 750 ($60 - $90 a sixer).

As soon as all the tickers and horders out there stop lining up at brewery doors and paying ridiculous prices for as many limited release beers as they can buy, the demand will lessen and prices will return to relatively normal.

Not many beers are worth more than $10 and NONE are worth more than $20, I think that a LOT of people have lost sight of that.

In the end, you can’t bitch about a situation that you yourself created.

Stop buying stupidly priced beer and the brewery will either stop producing it or lower the price.

It IS as simple as that.
11/6/2009 12:13:00 PM

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absolutesites 2:0
Originally posted by j12601
I honestly doubt that tickers (meaning essentially RB & BA people) constitute all that much of those purchasing the $20+ regular releases. Sure, maybe for a one-off brewery only release you’ll get a higher concentration of them, but we really are a vocal minority amongst the craft beer buying crowd.


Towards whom do you think these breweries market this stuff?

The same people who buy it.

Tickers.

Not the general public.
11/6/2009 12:17:10 PM

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tekhna 106:2
Originally posted by absolutesites
Originally posted by tekhna
I’ve begun purchasing less and less, and homebrewing more. I’d probably buy more at 6-7 a sixer than the current 9-10 for a lot of stuff.


I don’t mind paying $10 a sixer.

The PROBLEM, in my mind, is paying $20 - $30 for a 750 ($60 - $90 a sixer).

As soon as all the tickers and horders out there stop lining up at brewery doors and paying ridiculous prices for as many limited release beers as they can buy, the demand will lessen and prices will return to relatively normal.

Not many beers are worth more than $10 and NONE are worth more than $20, I think that a LOT of people have lost sight of that.

In the end, you can’t bitch about a situation that you yourself created.

Stop buying stupidly priced beer and the brewery will either stop producing it or lower the price.

It IS as simple as that.


Actually, you’re right in a lot of ways. I don’t mind paying 10/6er now that I think about. It’s more the 7-8 a bomber that I just simply don’t do. And I’m looking at you Southern Tier. Release your big beers in 12oz bottles please. Kthx.
11/6/2009 12:22:55 PM

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brewblackhole 1372:3
I used to buy any new release from the top guys,no matter what,now if its over 10 bucks a bomber or 4 pack, I need to see a solid 99 or 100 rating ,and not just from homers 11/6/2009 12:26:51 PM

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zdk 220:24
Originally posted by tekhna
I’ve begun purchasing less and less, and homebrewing more. I’d probably buy more at 6-7 a sixer than the current 9-10 for a lot of stuff.


I really want to start homebrewing more. But last time I spent $40 on ingredients and produced 3 gallons of swill, so I’m reluctant to try again.

These days, most of the craft I buy is under $5 (with plenty of exceptions, but you get the drift).

Of course, I make shit money and have plenty of other expenses.
11/6/2009 12:30:17 PM

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