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Alfred Heineken said “…life is all about advertising.” Other producers of similar “consumer-friendly” beers would never say that, of course! However, that does not mean they primarily care about the art of brewing. They are simply not as vocal about advertising as Heineken was.
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"Did you ever taste beer?’ ’I had a sip of it once,’ said the small servant. ’Here’s a state of things!’ . . . ’She never tasted it - IT CANT’T BE TASTED IN A SIP!"
Charles Dickens
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Alfred Heineken said “…life is all about advertising.” Other producers of similar “consumer-friendly” beers would never say that, of course! However, that does not mean they primarily care about the art of brewing. They are simply not as vocal about advertising as Heineken was.
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