Throwing a brick through the window of a Starbucks may be satisfying for a few mindless sociopaths, but it won’t accomplish diddly-squat. Why? Because it’s not action; it’s just reaction.
You still have to buy beer sometimes; so as a customer you need to make your choices carefully. You can surrender your dough to some vast industrial conglomerate that owns who-knows-what-else, or you can help support a dedicated entrepreneur who’s a part of your community, who is crazy for the good stuff (just like you), and who isn’t trying to water it down to utter blandness. Buying genuine microbrew is not just a matter of being nice - it’s self interest. If you don’t support them, they’ll be gone, and then what will your choices be like?
Be cantankerous. Demand craft beer wherever you go, and don’t be afraid to be a pest about it. Learn where good beer comes from. Consider who you’re giving your money to. Turn your friends on to the pleasures of craft beer. It matters.
-Randy Mosher (Radical Brewing)
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Throwing a brick through the window of a Starbucks may be satisfying for a few mindless sociopaths, but it won’t accomplish diddly-squat. Why? Because it’s not action; it’s just reaction.
You still have to buy beer sometimes; so as a customer you need to make your choices carefully. You can surrender your dough to some vast industrial conglomerate that owns who-knows-what-else, or you can help ...
[ more ]
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