NE IPAs, the Emperor's New Clothes?

Im just gonna piss you off ian. Im not a fan, i find them very much like a lot of the Kernel. All of them blend into one. Not bad. But dont float my boat, all ok all hitting the same spots. Decent at what they are but not something that wows me

Im with Leighton in that this style more than most seems to want FRESH FRESH FRESH though ive had some that are way to GREEN

But in the end it seems to have built its self round hype. get it , get it now, ots gonna be good and its gonna be gone tomorrow.

Loved my trip to NY. and other half was good, but 15 of the 20 beers i had there would have been imposible to differentiate from one another 10 minutes later. All decent but too much the same

Originally posted by harrisoni
Sorry Leighton thats all hype bullshit.

Originally posted by cgarvieuk
Im just gonna piss you off ian. Im not a fan, i find them very much like a lot of the Kernel. All of them blend into one. Not bad. But dont float my boat, all ok all hitting the same spots. Decent at what they are but not something that wows me

Im with Leighton in that this style more than most seems to want FRESH FRESH FRESH though ive had some that are way to GREEN

But in the end it seems to have built its self round hype. get it , get it now, ots gonna be good and its gonna be gone tomorrow.

Loved my trip to NY. and other half was good, but 15 of the 20 beers i had there would have been imposible to differentiate from one another 10 minutes later. All decent but too much the same

Originally posted by Leighton


I don't think 'hype' is the main factor here. Rather, it's a shift in taste preferences.

I don't think sheep is the right word here.

Regardless of your opinions, NE IPAs are changing the minds of many who dismissed the style as "too abrasive." Is that worth anything? If you don't like them, don't drink it. Trillium and Cloudwater will still thrive without your input, trust me.

Originally posted by cgarvieuk

Originally posted by Leighton


I don't think 'hype' is the main factor here. Rather, it's a shift in taste preferences.

Really and you dont think they couldnt have made the same beer again and again.But instead have chosen to make an almost unlimited almost identical range of beers.


Not saying any are bad, or that marketing isnt clever. But yeah i think theyre playing a hype train.
Like i say ive ahd a fair few but nothing brought it to the front more than the visit to Other Half where 15 of the 20 on the board. I could buy three at a time, take my notes, have stella shuffle and then still couldnt tell what was what. And Stella was much of the same opinion

Garret Oliver made a great comment about this kind of marketing.
You can have as many face lifts as you want, but your still going to look old sooner or later

Originally posted by Leighton

Gravie, we aren't talking about the same thing. I'm just saying that hazy IPAs *overall* have become popular because people like the style. That's a shift. People used to like really bitter West Coast IPA (some still do).

Certain hazy IPA breweries are hyped, no doubt. That doesn't entirely explain the rise of the style (or sub-style, if you like).

As for breweries doing tons of iteration...that's their call. Yes, there is a lot of overlap, but there are also differences - some profound, some more nuanced.

Originally posted by ebone1988
Regardless of your opinions, NE IPAs are changing the minds of many who dismissed the style as "too abrasive." Is that worth anything? If you don't like them, don't drink it. Trillium and Cloudwater will still thrive without your input, trust me.

Originally posted by harrisoni

Originally posted by ebone1988
Regardless of your opinions, NE IPAs are changing the minds of many who dismissed the style as "too abrasive." Is that worth anything? If you don't like them, don't drink it. Trillium and Cloudwater will still thrive without your input, trust me.

Yep for once i think i agree with you. I shouldn't drink them. Genuinely. No sarcasm. I just won't drink anything labelled as a NE ipa.